Loop Mobile'S Launch Of Moko Music Re-Defines The Mobile Music Experience
Loop Mobile Limited (ASX: LPM) today announced the global launch of its MOKO Music mobile community for music artists, music labels and fans.

/Music and Recording News Articles/ - SYDNEY, AUSTRALIA, December 12, 2007 -- For The First Time Moko Users Will Be Able To Communicate With Their Favourite Music artist and music labels via their mobile phone. The inclusion of the MOKO Music platform will see the award-winning MOKO initially launch over 600 music artists from both major and independent labels, along with a host of amateur and unsigned artists to MOKO users globally. Each artist will have their own profiles and homepages, photo galleries, music audio and video file streaming, gig guides and fan lists. MOKO Music will be available to MOKO community users in Australia, United Kingdom and the United States across a range of on-net and off-net carriers.

"The launch of MOKO music and the further diversification of the MOKO mobile community offering is in direct response to current demand. Music is the most popular category that both interests our users and helps them identify themselves within the mobile community. With so many users associating themselves with their favourite artists we can see a definite move away from the traditional over air download of music to a more collaborative environment between artist and fan in a mobile music setting," outlined Mr Martin Hoffman, CEO and Managing Director for Loop Mobile Limited.

MOKO Music will be launched in Phase 1 Beta stage as part of its ongoing development plans. It will enable MOKO users to view, interact, and communicate with their favourite artists and their music through artist homepage profiles, users can add artists as friends, stream tracks and video, send private media messages, search for music, tracks, artists etc and even upload user-generated content such as tribute clips or fan art. Artists can even hold their own live chats directly with fans.

For Pete Carroll, the man behind Offworld Sounds, LittleBigMan Records, co- producer of Happy Monday's Shaun Ryder's solo album and manager of Australian band, The Panics the MOKO Music initiative is revolutionary. "Allowing the artist, their label and the fans to all interact from a single integrated mobile and web community is an important leap forward," said Mr Carroll.

"What Loop Mobile has created is unique globally. As someone who has been involved in the music industry for over 20 years, I believe that this platform will change things significantly. From The Panic's perspective, having a tool like this that can help drive communication between the band and their fans and enable the introduction of a new global audience via referrals within the community, is sensational."

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cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com

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Cathryn van der Walt
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